INDIAN LAND, South Carolina — As production wraps on season two of INSP’s hit docuseries The Cowboy Way: Alabama, the network has announced it has greenlit a third season of nine episodes.
“Season 1 of The Cowboy Way: Alabama was incredibly strong in terms of both ratings growth and favorable feedback,” said Doug Butts, SVP of Programming at INSP. ”Viewers embraced these unique and hard-working cowboys from the very first episode. During the production of season two an interesting story arc emerged that made it easy to move forward with a season 3. We look forward to getting back in the saddle with our favorite Alabama cowboys to see where this ride will take us.”
Season 1 of the INSP original one-hour series, which features Robertsdale rodeo champion and cattle dealer Cody Harris; rancher and expert carpenter Bubba Thompson; and expert cattleman and horse trainer Chris “Booger” Brown, premiered on INSP this past summer, and it was recently announced that a second season of the series will premiere on Thursday, Jan. 4 at 7 p.m. CT.
“Like the cowboys of old, these three friends ride the open range and live according to an old‐fashioned cowboy code as they build their cattle business in South Alabama,” according to a press release issued by INSP. “The long days and exhausting work leave little time for personal lives, but they somehow find a way to strike a manageable balance between running a successful business and meeting the challenges of everyday family life.”
The Cowboy Way: Alabama is produced for INSP by Glassman Media.

About INSP
INSP is available nationwide to more than 81M households via Dish Network (channel 259), DirecTV (channel 364), Verizon FiOS (channel 286), AT&T U-verse (channel 564) and more than 2,800 cable systems. For positive entertainment that celebrates the American spirit and honors timeless values, it’s INSP.

About Glassman Media
Glassman Media is an independent Los Angeles-based international television production company whose credits include NBC’s current hit series The Wall, produced in partnership with LeBron James and his production company Spring Hill Entertainment; ABC’s Battle of the Network Stars, CMT’s record-setting series Sweet Home Alabama; NBC’s hit dating series Average Joe; the critically-acclaimed Three Wishes (NBC), which was named the “most family friendly show on broadcast television.” Adaptations of Glassman Media original formats have been done in territories around the world.