INDIAN LAND, South Carolina — General entertainment television network INSP has announced it will move its popular original series, The Cowboy Way, from Thursdays to Sunday nights at 8 ET (7 …
INDIAN LAND, South Carolina — General entertainment television network INSP has announced it will move its popular original series, The Cowboy Way, from Thursdays to Sunday nights at 8 ET (7 CT). The change will take place when season 4 premieres on Sunday, Aug. 26. The announcement was made by Doug Butts, SVP of Programming at INSP.
"Over the first three seasons our viewers have seen the challenges of modern-day cowboy life, including the pains, strains and even broken bones that are a daily occupational hazard,” Butts said. “They have also witnessed the three friends struggle to strike a balance between the demands of getting married and raising families with the stark realities of running a cattle business. In season four, the three cowboys take their biggest gamble yet - an all-or-nothing deal with a wealthy rancher. This will test Bubba, Booger and Cody in ways they could not have anticipated.”
INSP’s original series The Cowboy Way depicts the adventures of three modern-day cowboys. From brutally long hours and uncertain income, Bubba Thompson – rancher & carpenter; Cody Harris – rodeo champion & cattle dealer; and Chris “Booger” Brown – cattleman & horse trainer, are driven by a strong work ethic and a cowboy code as important to them as it was to the pioneers of the Old West.
“It has been great to see how The Cowboy Way has been enthusiastically embraced by our loyal viewers, for whom the series has become destination viewing,” Butts said. “With the move to Sunday nights immediately following our ‘Saddle Up Weekends’ block, we look forward to keeping up the momentum in one of our highest rated time periods.”
A native and resident of Robertsdale and a graduate of Robertsdale High School, Harris said he wanted to thank INSP and Glassman Media for their continued support of the show.
“We are so blessed that they allow us to continue to do what we do,” he said. “This is our fourth season and they have never failed to pick up the show for another season before the previous season ends. I understand that is a rare thing in this business and we are so grateful for that.”
Harris said he is really looking forward to the new season, which was again filmed largely in the Robertsdale area.
“This season focusses on a lot of the high energy and high adrenaline aspects of what we do,” he said. “I really enjoy that aspect of it and I know Booger and Bubba do too, so it’s great that we get to share that with the viewers.”
Harris said he also wanted to thank the city of Robertsdale and the people in the community for their continued support.
“Everywhere I go, I’ve gotten nothing but positive feedback,” he said, “and I just want everyone to know how much I appreciate that.”
Season 4 of The Cowboy Way, which is produced for INSP by Glassman Media, will premiere on Sunday, Aug. 26 at 8 p.m. ET (7 CT).
In the meantime, along with partners Jerry Byrd and Bill Patterson, Harris is preparing to return to the Flora-Bama for the 7th Annual Bulls on the Beach event Friday and Saturday, Sept. 7 and 8.
“Ever since Bulls on the Beach was featured on the show last year, calls have been pouring in from cowboys wanting to participate,” he said. “We’ve got cowboys all over the United States, as far away as Washington State and all over the Northeast, Midwest, Southeast and Texas coming to compete and it’s going to be our best show yet.”
Individual tickets for each night are $25 for adults, $15 for teens (7 to 17 years old), adult passes for both nights are $40, teen passes are $20 for both nights. Children under 6 will be admitted free. Gates open at 6 p.m., the event starts at 8 p.m. each night. Ride the mechanical bull from 6 to 8 p.m. and from 9:30 p.m. to midnight each night at a cost of $5.
Tickets can be purchased at florabama.com or call 850-492-0611 for ticket locations and availability. But time is running out.
“We’ve expanded our bleacher area to accommodate more seats,” Harris said, “but I fully expect we are going to sell out both nights.”
INSP is available nationwide to more than 81M households via Dish Network (channel 259), DirecTV (channel 364), Verizon FiOS (channel 286), AT&T U-verse (channel 564) and more than 2,800 cable systems. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.
About Glassman Media
Glassman Media is an independent Los Angeles-based international television production company whose credits include NBC’s current hit series The Wall, produced in partnership with LeBron James and his production company Spring Hill Entertainment; ABC’s Battle of the Network Stars, CMT’s record-setting series Sweet Home Alabama; NBC’s hit dating series Average Joe; the critically-acclaimed Three Wishes (NBC), which was named the “most family friendly show on broadcast television.” Adaptations of Glassman Media original formats have been done in territories around the world.
Additional reporting by Onlooker co-editor John Underwood.