Lifelong learning is a requirement for today’s entrepreneur. The very time that someone says, “I’m of the age that…..” Or “We are old fashion in that we don’t …...” I know that they have handicapped the potential of their business.
No, you do not have to have a certification or business degree to operate a successful business but the market place is constantly changing so knowing the basics will take your business a long way. Did you know that Facebook offers free courses to better utilize Facebook and Instagram as business tools? Check out the five minute videos, courses and certifications that they offer at www.facebook.com/business/learn/all-training-courses click “get started” on the top ribbon and begin your journey of increasing your knowledge and how to implement marketing strategies for your business.
There are resources, support and how to use insights to target your clients. Learning also includes attending seminars such as the one coming up next week in Orange Beach. “Connecting Art and Audience” Seminar will be Wednesday, Nov. 6, 1 – 3 p.m., Orange Beach Adult Activity Center with an International Artist, United Nations Ambassador of the Arts, Ibiyinka Alao from Nigeria. Pre-registration is requested at https://asbdc.ecenterdirect.com/events/8355.
Another learning tool is getting your business online with Google. Click here: https://smallbusiness.withgoogle.com/#!/ answer a few questions and Google will help you build your personalized plan of Google products to help you reach your business goals which may be to reach more customers, stand out online, simplify your work or save time. Also, at that page you can get your business on Google by claiming your free profile. Learn more about Google ads and how they show up when people are looking for businesses like yours.
Speaking of efficiencies have you considered using Facebook Messenger bots which are called Chatbots. An overview, how to create one, and successful examples are here: https://learn.g2crowd.com/facebook-chatbots
Do you learn well from others? Consider attending a workshop or Business After Hours” of one of the five chambers of commerce in Baldwin County. Check all of them out online, North Baldwin Chamber of Commerce, Central Baldwin Chamber of Commerce, Eastern Shore Chamber of Commerce, South Baldwin Chamber of Commerce and Coastal Alabama Business Chamber. Learning opportunities are available to you at no cost 24/7. What is life without learning?