The Reese’s Senior Bowl announced Terrell Williams and Jeff Ulbrich as the head coaches of the American and National teams respectively on Wednesday, Jan. 17. The 75th Anniversary Reese’s Senior Bowl is set for Saturday, Feb. 3, at Hancock Whitney Stadium in Mobile.

Williams serves as Assistant Head Coach/Defensive Line Coach for the Tennessee Titans and Ulbrich is the Defensive Coordinator of the New York Jets.

All three days of practice will be televised on both NFL Network and ESPN and the game itself will be aired live on the NFL Network at noon. The Titans have the seventh overall pick, and the Jets own the tenth selection in the 2024 NFL draft.

Rest of staffs

In addition to the head coach appointees, the following individuals were selected as coordinators for the American and National squads.

For the American Team, New England Patriots Wide Receivers Coach Troy Brown will serve as offensive coordinator, Cleveland Browns Defensive Backs Coach Ephraim Banda will be the defensive coordinator and New York Giants Assistant Special Teams Coach Mike Adams will serve as the special teams coordinator.

For the National Team, the offensive coordinator will be New York Giants Quarterbacks Coach Shea Tierney, Minnesota Vikings Pass Game Coord/Defensive Backs Coach Daronte Jones will serve as the defensive coordinator and New Orleans Saints Assistant Special Teams Coach Phil Galiano will be the special teams coordinator.

‘Coach Up’ initiative takes on second year

This is the second year the Senior Bowl is implementing a “Coach Up” format where coordinators and assistant coaches are placed into elevated or different roles from the ones they currently hold with their respective clubs.

Head coaches and general managers from all non-playoff teams and Wild Card round participants had the opportunity to nominate assistant coaches and those candidates were then selected by a group comprised of league office executives and representatives from the General Managers Advisory Committee. In total, at least one coach from all 18 teams that submitted nominations were chosen for this year’s game.

Money quotes

“We’re excited about having two highly respected coaches like Jeff Ulbrich and Terrell Williams lead our teams here in Mobile,” Senior Bowl Executive Director Jim Nagy said. “I’ve spoken with coaches and executives from around the league about both men and they have excellent reputations as communicators and motivators. I had a chance to observe Jeff down here at the Senior Bowl two years ago when the Jets staff coached in the game and he brought tons of juice to his defensive players so I know he’ll bring great energy to the role. I met Terrell years ago when he was the defensive line coach at Purdue and always came away impressed with how he connected with his guys at practice. Our players are going to have a great week working under these two men.”

“I’m super excited about the opportunity to coach in the 2024 Senior Bowl,” Williams said. “It’s a great opportunity to help these college players get some exposure into what professional football is all about. I’m very thankful to Mike Vrabel for nominating me for this honor. I’m looking forward to working with coaches and other Senior Bowl personnel to make sure this is a great experience for the players.”

“I’m extremely honored to be chosen as one of the head coaches for the Senior Bowl,” Ulbrich said. “This game has featured some of the greatest players in NFL history and remains as one of the highest honors that can be given to a college football player. It also has consistently given under-the-radar players from big and small school schools alike an opportunity to compete against the best. Compete in a venue with the guidance of NFL coaches and get unrivaled exposure to every NFL team. This game is also a critical part of my story. I played in the 2000 Senior Bowl and went from a potentially undrafted rookie to a third-round pick, which is actually pretty common throughout the history of this storied game. Again, I’m honored and excited about helping and guiding the newest class of NFL players through this amazing week. Can’t wait to see everyone in Mobile.”

Stats and facts

The Reese’s Senior Bowl is coming off three consecutive drafts with at least 100 players selected, which has represented over 40 percent of the entire past three draft classes.

Over the past five drafts (2019-2023), 87.2% of the players wound up making an active 53-man NFL roster at some point during their rookie season. Those five rosters have included many of the NFL’s brightest young stars, including: QB Justin Herbert (Chargers), WR Brandon Aiyuk (49ers), QB Jalen Hurts (Eagles), DB Kyle Dugger (Patriots), WR Terry McLaurin (Commanders), OL Chris Lindstrom (Falcons), WR Deebo Samuel (49ers), OL Elgton Jenkins (Packers), RB Tony Pollard (Cowboys), DL Montez Sweat (Bears), LB Logan Wilson (Bengals), OL Landon Dickerson (Eagles), RB Najee Harris (Steelers), WR Nico Collins (Texans), WR Devonta Smith (Eagles), OL Creed Humphrey (Chiefs), CB Cam Taylor-Britt (Bengals), OLB Boye Mafe (Seahawks), DS Kerby Joseph (Lions), DS Jalen Pitre (Texans), CB Tariq Woolen (Seahawks), WR Christian Watson (Packers), LB Terrel Bernard (Bills), OLB Jermaine Johnson (Jets), TE Jake Ferguson (Cowboys), RB Rachaad White (Buccaneers), TE Trey McBride (Cardinals), WR Puka Nacua (Rams), WR Rashee Rice (Chiefs), WR Tank Dell (Texans), OLB Byron Young (Rams), DE YaYa Diaby (Buccaneers), OL Darnell Wright, DL Keeanu Benton (Steelers), CB Tyrique Stevenson (Bears), LB Ivan Pace Jr. (Vikings), and WR Jayden Reed (Packers) .